CPG's lack most accurate Hispanic data: Speaker

The ability of manufacturers to develop promotions aimed directly at Hispanic consumers is being hindered by a lack of reliable sales information on what those consumers are actually buying — due in part to a reluctance by some Hispanic retailers to share sales information with syndicated measurement companies.

That was one of the issues raised Wednesday by Isabel Valdes, chairperson of The Center for Multicultural Science, Manhattan Beach, Calif., during a presentation at Sabor L

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