Ethnic Food Fight

Ethnic Food Fight

In Southern California, regional chains vie for the Hispanic market

A group of independent chains in Southern California is ignoring mainstream competition and waging a battle among themselves for the more than $5 billion worth of business from Hispanics in the area.

“The Hispanic chains are killing each other for the same dollars,” one retail observer told SN.

At least eight chains operate approximately 300 stores that are serving the Hispanic population of Southern California, and about 100 of those stores are owned by fi

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