New data service tracks Hispanic retail sales

New data service tracks Hispanic retail sales

Independent Hispanic grocers are being given the opportunity to gain new insights into their customers’ shopping habits — insights that are also being shared with major CPG companies to help them gear promotions more directly to those shoppers.

The collection point for the data is Mercar Analytics, a San Francisco-based company co-founded by Anthony Eros, who serves as president and CEO.

According to Eros, Mercar — which means “to purchase” in Spanish — gathers sales data

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