Rio Ranch Market drew a huge crowd to the grand opening of its store in Fontana Calif last year

Rio Ranch Market drew a huge crowd to the grand opening of its store in Fontana, Calif., last year.

Rio Ranch Expands Its Demographic Reach

On changes in the center aisles: "It’s not only that customers want more national brands, but we’re also stocking more organic, gluten-free, sugar-free, soy and other healthier items as Hispanics become more health-conscious." — Mustafa Milbis, VP, Rio Ranch

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