PLEASANTON, Calif. — Safeway has partnered with Food Network host Marcela Valladolid to create a branded line of Mexican products.
The Marcela Valladolid line, available at all 1,400 Safeway stores, includes ready-to-cook meats, corn and flour tortillas and tortilla chips.
The retailer will also feature recipes based on the new products on its website at safeway.com/Marcela.
"Hispanic shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," Joe Ennen, senior vice president of Consumer Brands for Safeway, said in a statement. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."
Read more: Mexican Retailers Court Growing Middle Class
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