The Fresh Market has appointed Pamela Kohn as EVP and chief merchandising officer, effective immediately.
Kohn will be responsible for enhancing the customer experience while accelerating the improvement of merchandise selection, customer value, brand messaging and in-store experience for the Greensboro, N.C.-based specialty retailer. She will also have oversight for merchandising, marketing and supply chain functions, and will report directly to Rick Anicetti, president and CEO.
The role of chief merchant at The Fresh Market was formerly held by Marc Jones, who left the company in August when Anicetti was appointed CEO.
Kohn for the last 12 years has served in a variety of executive positions with Wal-Mart Stores, including most recently EVP of Walmart Realty. She formerly headed Walmart's perishables business and its Neighborhood Market program from 2004 to 2009. Kohn is also a former SVP of merchandising with Stop & Shop and served as Food Lion's SVP of merchandising and marketing.
“We are extremely excited to welcome Pam to The Fresh Market team. She is a highly innovative and experienced leader in food retail merchandising, succeeding as a proven change agent for go-to-market strategy, value creation and supply chain,” Anicetti said in a statement. “Implementing a fully integrated approach to branding and re-imagining our stores to further enhance the extraordinary food experience our customers expect is one of our key growth drivers, and Pam’s food merchandising and operations experience at Walmart, Stop & Shop and Food Lion will be a huge asset. Pam brings the ability to successfully select the right products, at appropriate prices, delivered to stores efficiently, and merchandised effectively.”
Anicetti and Kohn are former colleagues at Food Lion.
"I am thrilled to join The Fresh Market team and look forward to helping further build upon this company’s unique and compelling value equation, which includes a combination of freshness, flavors, service, experience and price, as we work to deliver guests high-quality foods that elevate their eating experiences,” Kohn said in a release.
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