Safeway Taps CPG Veteran for Brands

Safeway last week said it has appointed Joseph Ennen as senior vice president, consumer brands. He succeeds James White, who left Safeway several months ago for a position with another company. Ennen will oversee the chain's corporate brands, including marketing, finance and outside sales. Ennen has spent the last four years with the Frito-Lay

PLEASANTON, Calif. — Safeway last week said it has appointed Joseph Ennen as senior vice president, consumer brands. He succeeds James White, who left Safeway several months ago for a position with another company. Ennen will oversee the chain's corporate brands, including marketing, finance and outside sales. Ennen has spent the last four years with the Frito-Lay division of PepsiCo, ultimately serving as group vice president, innovation. Earlier in his career, he worked in marketing positio

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