Van Helden Named WAFC President

Pete Van Helden, executive vice president of Supervalu, Minneapolis, and president of its Retail West division, has been elected president of the Western Association of Food Chains. Other new officers are Mike Proulx, president and chief operating officer of Bashas', Chandler, Ariz., as vice president; Karl Schroeder, president of the Northern California

LAKEWOOD, Calif. — Pete Van Helden, executive vice president of Supervalu, Minneapolis, and president of its Retail West division, has been elected president of the Western Association of Food Chains. Other new officers are Mike Proulx, president and chief operating officer of Bashas', Chandler, Ariz., as vice president; Karl Schroeder, president of the Northern California division of Safeway, Pleasanton, Calif., as treasurer; and Lynn Gust, executive vice president, merchandising and adverti

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