Daily Blooms: Year-Round Floral Sales

Daily Blooms: Year-Round Floral Sales

Retailers are looking beyond the holidays to focus on everyday sales in the floral department

Summer may be the slowest season of the year for floral sales, but that doesn’t stop Sandi Probst from going all-out to promote her section. Last month Probst, floral manager at Lin’s Market in St. George, Utah, partnered with the store’s produce department on a display that featured citrus fruits alongside mums, gerbers and other floral blooms, all situated around a large inflatable archway. The theme of the display: “Keeping It Fresh.”

“It’s the first thing our customers s

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