FMI Connect
John DrsquoAnna Brookshire Grocery Co

John D’Anna, Brookshire Grocery Co.

Brookshire Grocery, Publix eye beacon technology

Brookshire Grocery Co. is exploring the use of iBeacons to incentivize shoppers to purchase products they may buy elsewhere.

Register to view the full article

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish