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Mariano: Millennials want food to be fresh and fun

Mariano: Millennials want food to be fresh and fun

Millennials reject the notion that fun and fresh are mutually exclusive when it comes to food.

“The old way of thinking is that if it’s good for you, it can’t be fun to eat,” Roundy’s CEO Bob Mariano said Tuesday in the United Fresh opening session in Chicago.

That’s no longer the case, as Millennials demand food that is both good for the body and interesting to the palate.

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