FMI Connect
Sarasin: Supermarkets should  encourage meals at home

Sarasin: Supermarkets should encourage meals at home

If retailers commit to selling one more meal at home per family per week, it could increase weekly industry revenues by more than $500 million, Leslie Sarasin, president and CEO of Food Marketing Institute, said at FMI Connect in Chicago.

“That’s a compelling business case for this [family meals] venture,” she said during the keynote session titled FMI Speaks: The Noble (and Ever-Evolving) Work of Feeding Families.

According to Sarasin, research indicates consumers are

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