FMI Connect
Unified Grocers’ iconic brand gets a facelift

Unified Grocers’ iconic brand gets a facelift

The Springfield store brand was the subject of the largest brand marketing campaign at Unified Grocers.

“This was the largest brand awareness campaign in the history of the Springfield brand and at Unified,” JoAnn Murdock, Unified’s executive director of marketing, said Wednesday at an FMI Connect session in Chicago.

JoAnn Murdock

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