Putting Independent Spin on Mobile Marketing

SCOTTSDALE, Ariz. — Independents have special opportunities when it comes to making strides with mobile-enabled consumers.

That was one of the messages delivered during a special track for independent operators during the FMI Midwinter Conference here.

Maribel Lopez, principal and founder, Lopez Research, said that while independents may be squeezed for resources, they have some know-how that even the biggest chains might lack. The independents' d

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