Embrace Traceability: Speaker

The recent series of national food safety crises underscores a need for more proactive product testing and traceability efforts among suppliers, according to Norm Rich, the recently retired president and chief executive officer of Weis Markets. Rich, speaking to a bakery industry supplier audience here, called on manufacturers to embrace real-time testing and traceback efforts.

AMELIA ISLAND, Fla. — The recent series of national food safety crises underscores a need for more proactive product testing and traceability efforts among suppliers, according to Norm Rich, the recently retired president and chief executive officer of Weis Markets.

Rich, speaking to a bakery industry supplier audience here, called on manufacturers to embrace real-time testing and traceback efforts.

“Traditionally, industry and regulators depend on spot checks and rando

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