Ingredient fears reducing food enjoyment: Study

Ingredient fears reducing food enjoyment: Study

Four in 10 consumers have lost enjoyment in the foods they eat due to safety and quality concerns and many are seeking stores that offer product alternatives, show the findings of a Daymon Worldwide study.

“Not surprisingly, consumers are most concerned about ingredients that might case cancer, such as pesticides, fertilizers and unnecessary additives and preservatives,” said Janet Oak, Daymon Worldwide’s head of global advisory & custom shopper insights, in a statement.

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