Loyalty Data Aids in Recall Efforts

Food retailers are mining their loyalty data and taking other precautions to contain the spread of the outbreak strain of Salmonella Typhimurium. One day last week, employees at Dorothy Lane Market's Washington Square location here placed about 100 personal phone calls to shoppers who purchased peanut butter-containing Clif and Luna bars, after they were added to the recall list. DLM

DAYTON, Ohio — Food retailers are mining their loyalty data and taking other precautions to contain the spread of the outbreak strain of Salmonella Typhimurium.

One day last week, employees at Dorothy Lane Market's Washington Square location here placed about 100 personal phone calls to shoppers who purchased peanut butter-containing Clif and Luna bars, after they were added to the recall list. DLM created its contact list by mining shopper loyalty data.

“People seemed

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TAGS: Center Store