Price vs. Cleanliness

WASHINGTON In the recessionary economy, shoppers still care about the cleanliness of their supermarkets, but not as much as they care about price. That was one of the insights into consumer behavior gleaned from the Food Marketing Institute's Grocery Shopper Trends 2009 report, said Jill Hollingsworth, FMI's group vice president, food safety, in a session here earlier this month at the Global Food

WASHINGTON — In the recessionary economy, shoppers still care about the cleanliness of their supermarkets, but not as much as they care about price.

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