Supplier Offers Tips on Use of Rapid Recall Exchange

LAS VEGAS — While the Rapid Recall Exchange (RRE) enables CPG firms to communicate detailed product recall information to retailers in a timely fashion, a number of factors can “trip up” manufacturers using the exchange, costing precious minutes and hours during the recall process.

That was the message conveyed by Jeff Brazell, senior manager, ebusiness capabilities, customer supply chain integration, PepsiCo, during a presentation here last mo

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