In the world of functional foods, omega-3 is the alpha ingredient. Items containing this heart-healthy compound already dominate the category, and recent studies show its market share will more than triple in size within the next five years.
Retailers know how healthy omega-3s are for their sales. Just two years ago, omega-3 fatty acids were found in up to 120 new products; but in 2006, that number jumped to 250, according to industry research. And more are on the way.