4 PET FOOD FLIGHT

They're mere morsels in the overall $15 billion pet food category, but minimally processed products are poised to run with the big dogs. Here, ingredient labels are short and simple, and don't include binders like gluten, a contaminated batch of which was blamed for the massive, rolling pet-food recall and more than a dozen pet deaths this spring. People are starting to question the whole pet food

They're mere morsels in the overall $15 billion pet food category, but minimally processed products are poised to run with the big dogs. Here, ingredient labels are short and simple, and don't include binders like gluten, a contaminated batch of which was blamed for the massive, rolling pet-food recall and more than a dozen pet deaths this spring.

“People are starting to question the whole pet food thing on a broader basis, and it's concerning to us all,” said Scott Morris, vice presi

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