Ahold Expands 'Healthy Ideas'

Anecdotal feedback from shoppers indicates that Stop & Shop's Healthy Ideas shelf-edge nutrition information program is having the most influence on purchases in the juice, cereal and soup categories, Andrea Astrachan, vice president of consumer affairs for the chain, told SN last week. The system is also opening consumers' eyes to different forms of foods that are healthy, like canned, frozen

NEW YORK — Anecdotal feedback from shoppers indicates that Stop & Shop's Healthy Ideas shelf-edge nutrition information program is having the most influence on purchases in the juice, cereal and soup categories, Andrea Astrachan, vice president of consumer affairs for the chain, told SN last week.

“The system is also opening consumers' eyes to different forms of foods that are healthy, li

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