Ahold’s ‘Healthy Ideas’ Keeps It Simple

LAS VEGAS Fusing shoppers' desire for healthier foods with their need to keep things simple resulted in the Healthy Ideas shelf-tag program at Stop & Shop and Giant-Landover stores, a company official told attendees at the FMI 2010 Show here this month. Healthy Ideas identifies products at Stop & Shop and Giant stores that meet legal criteria of as defined by the Food and Drug Administration and bolstered

LAS VEGAS — Fusing shoppers' desire for healthier foods with their need to keep things simple resulted in the Healthy Ideas shelf-tag program at Stop & Shop and Giant-Landover stores, a company official told attendees at the FMI 2010 Show here this month.

Healthy Ideas identifies products at Stop & Shop and Giant stores that meet legal criteria of “healthy” as defined by th

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