And Baby Makes Green

The produce department can be a real cradle of innovation. One of the newest categories to benefit from the merchandising marriage of stores and manufacturers is baby food. Homemade Baby, a Culver City, Calif.-based maker of fresh baby food, has signed a distribution agreement that will allow the company's line of baby and toddler products to be displayed in the chilled cases in produce sections.

The produce department can be a real cradle of innovation. One of the newest categories to benefit from the merchandising marriage of stores and manufacturers is baby food.

Homemade Baby, a Culver City, Calif.-based maker of fresh baby food, has signed a distribution agreement that will allow the company's line of baby and toddler products to be displayed in the chilled cases in produce sections. Melissa's World Variety Produce and United Natural Foods are part of the arrangement.

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