AROUND THE AISLES

What's selling, and how much, in six high-volume health and wellness categories ORGANIC 2005 $2.4B 2006 $3.1B 2007 $3.9B Growth vs. 2006 25% SOY 2005 $1.91B 2006 $1.92B 2007 $1.95B Growth vs. 2006 1.5% ANTIOXIDANTS 2005 $693.7M 2006 $984.6M 2007 $1.4B Growth vs. 2006 45.6% FIBER 2005 $2.3B 2006 $2.6B 2007 $3.0B Growth vs. 2006 14.8% PLANT STEROL 2005 $96.1M 2006 $84.7M 2007 $80.6M Growth vs. 2006

What's selling, and how much, in six high-volume health and wellness categories

ORGANIC
2005 $2.4B
2006 $3.1B
2007 $3.9B
Growth vs. 2006 25%

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