IN THE BAG: A GREENER CHECKOUT

The Sustainability Movement sweeping the retail food industry has arrived at the front end, where the humble shopping bag is getting an extreme makeover. Shoppers have given up the brown paper sack for new cloth status symbols. It's a big change in an industry known for the unglamorous catchphrase, Paper or plastic? The trend reached its peak in July, when Whole Foods offered customers limited-edition

The Sustainability Movement sweeping the retail food industry has arrived at the front end, where the humble shopping bag is getting an extreme makeover. Shoppers have given up the brown paper sack for new cloth status symbols. It's a big change in an industry known for the unglamorous catchphrase, “Paper or plastic?”

The trend reached its peak in July, when Whole Foods offered customers limited-edition canvas bags for $15. The totes — emblazoned with the phrase “I'm not a plastic bag

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