BELIEVE IN THE BLOG: COURTING SHOPPERS ONLINE

CONSUMERS OF NATURAL PRODUCTS were among the earliest adopters of the Internet as a tool to search for information, products and retail sources. For this group of core consumers, the days of catalog mail order or doing it yourself were over networking capabilities were vastly improved, retail outlets were more readily found, and there was now the ability to share experiences and locate information

CONSUMERS OF NATURAL PRODUCTS were among the earliest adopters of the Internet as a tool to search for information, products and retail sources. For this group of core consumers, the days of catalog mail order or doing it yourself were over — networking capabilities were vastly improved, retail outlets were more readily found, and there was now the ability to share experiences and locate information almost in an instant.

Since then, blogs have emerged as an integral means of communica

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