Better Functions for Functional Foods

It's no surprise that, in this go-go world, consumer interest in functional foods has focused on three main areas: cardiovascular health, brain function and immunity. Anything that allows humans to maintain their forward momentum is likely to be popular. And what a race it's been: Sales of so-called nutraceutical products passed $2.4 billion last year, according to research from Mintel. While the

It's no surprise that, in this go-go world, consumer interest in functional foods has focused on three main areas: cardiovascular health, brain function and immunity. Anything that allows humans to maintain their forward momentum is likely to be popular. And what a race it's been: Sales of so-called nutraceutical products passed $2.4 billion last year, according to research from Mintel.

While the category has tapped deep consumer desires, growth may slow a bit over the next five years

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