Better Labels

Never before have consumers had so many icons, symbols and logos devoted to improving their eating habits. Sensible Solutions, low-fat, SmartSpot, gluten-free, and all the other branded and generic guidance is meant to make healthful shopping convenient, though industry observers increasingly worry it's confusing shoppers more. One of the concerned parties is the Food and Drug Administration, which

Never before have consumers had so many icons, symbols and logos devoted to improving their eating habits. Sensible Solutions, low-fat, SmartSpot, gluten-free, and all the other branded and generic guidance is meant to make healthful shopping convenient, though industry observers increasingly worry it's confusing shoppers more.

One of the concerned parties is the Food and Drug Administration, which is officially taking up the matter, starting with a hearing on labels. Michael Jacobson

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