Beyond Weight Control: Hy-Vee Employees 'Begin' Again

Beyond Weight Control: Hy-Vee Employees 'Begin' Again

Hy-VEe's relaunch of Begin is part of a broader effort to lead in health and wellness

What began as a traditional weight loss program at Hy-Vee in 2007 has morphed into an ambitious and comprehensive healthy lifestyle regimen.

 While statistical data on the number of people who have enrolled in the $290, 10-week Begin program, and participant outcomes were not available to SN, there are plenty of anecdotal comments from Hy-Vee executives and registered dietitians since the program’s relaunch in December 2010.

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