Bone-Health Challenge

The profile of the bone-debilitating disease osteoporosis appears an ideal target for food retailers to rally their support behind. First, the gender affected most are women, supermarkets' core customers. Of the 10 million people in the United States estimated to be suffering from the disease, 80% are women, according to the National Osteoporosis Foundation. It's a silent disease with bone loss occurring

The profile of the bone-debilitating disease osteoporosis appears an ideal target for food retailers to rally their support behind.

First, the gender affected most are women, supermarkets' core customers. Of the 10 million people in the United States estimated to be suffering from the disease, 80% are women, according to the National Osteoporosis Foundation.

It's a silent disease with bone loss occurring over a long period of time, and many don't realize they have the conditio

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