At nearly $15 billion in U.S. sales last year, bottled water can be found everywhere. So can the bottles — and that's what has environmentalists fighting to reduce the approximately 38 million plastic containers that are discarded every year.
Smart retailers are staying above the fray by adding a selection of reusable containers to their beverage aisle.
Several are already available. The Brita filter company and Nalgene, which produces reusable water bottles, teamed up to form