Burd Touts Safeway's Incentive-Based Health Care Plan

Steve Burd, the chief executive officer of Safeway, Pleasanton, Calif., has turned up the volume on his pitch for reforming the health care system in the United States. In recent weeks, he has presented his proposal to legislative leaders in Washington, including a discussion with the White House, and has written an article in The Wall Street Journal describing the plan. He also presented

NEW YORK — Steve Burd, the chief executive officer of Safeway, Pleasanton, Calif., has turned up the volume on his pitch for reforming the health care system in the United States.

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