Hy-Vee gives consumers a run for their money, no matter what shape they're in. For those who are fit, there's the Hy-Vee Triathlon. Now in its second year, the race is a serious event and gained further credibility when it was selected this year as a qualifying event for the Beijing Summer Olympics.
While the triathlon might capture most of the headlines, it's in working with average consumers that the retailer excels. Hy-Vee operates more than 200 stores throughout