It's hard to be a consumer. Even the smart ones can have trouble making sense of product claims and labels. As an objective source of information and a longtime shoppers' advocate, Consumers Union occupies an important niche.
It's also a unique position, since most consumer-friendly businesses and organizations are influenced by company agendas or outside interests. Yonkers, N.Y.-based Consumers Union, publisher of Consumer Reports magazine, does not accept outside advertising