CONSUMER MEDIA: Wegmans Food Markets

Consumers rave about the in-store shopping experience at Wegmans, but the Rochester, N.Y.-based company's media selection can be just as rewarding. Wegmans offers both traditional and technological wellness resources. In either case, success comes from providing shoppers with clear, concise information that is often personalized with a Wegmans point of view. There's very little generic content, and

Consumers rave about the in-store shopping experience at Wegmans, but the Rochester, N.Y.-based company's media selection can be just as rewarding.

Wegmans offers both traditional and technological wellness resources. In either case, success comes from providing shoppers with clear, concise information that is often personalized with a Wegmans point of view. There's very little generic content, and this is one of the open secrets that helps explain the extraordinary loya

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