Consumers Regaining Trust in Fresh Food Safety

While consumer expectations for fresh food safety remain high, food safety is not necessarily top of mind for them, possibly because shoppers trust their local supermarket, researchers told SN. When consumers start shifting over to eating more fresh foods, a whole host of new ideas, thoughts and concerns come up how to prepare it, what should be their concerns about safety, said Michelle

BELLEVUE, Wash. — While consumer expectations for fresh food safety remain high, food safety is not necessarily top of mind for them, possibly because shoppers trust their local supermarket, researchers told SN.

“When consumers start shifting over to eating more fresh foods, a whole host of new ideas, thoughts and concerns come up … how to prepare it, what should be their concerns about safety,” said Michelle Barry, president of Tinderbox, a division of The Hartman Group

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