Consumers Split on Organic, Natural

Consumer attitudes about natural and organic products, as well as the environment, are decidedly mixed, according to Parade magazine's 2007 What America Eats Survey, which was released last week. Only 8% of respondents said it was very important for a product to be organic, vs. 34% who said it was not important at all. All-natural products carried a little more weight with respondents, 15%

NEW YORK — Consumer attitudes about natural and organic products, as well as the environment, are decidedly mixed, according to Parade magazine's 2007 What America Eats Survey, which was released last week.

Only 8% of respondents said it was “very important” for a product to be organic, vs. 34% who said it was “not important at all.” All-natural products carried a little more weight with respondents, 15% of whom said it was very important for a product to be all-natural,

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