Diabetes Care 2.0

Move over, Wilford Brimley. There's a fresh face in diabetes marketing. Brimley a character actor who appeared in hit movies such as The Firm and The China Syndrome has long been the go-to spokesman for diabetes medication and services. His ads for Liberty Medical Supply, a home-delivery company, are well-known to a generation of television viewers, to the point where his pitches have been subject

Move over, Wilford Brimley. There's a fresh face in diabetes marketing.

Brimley — a character actor who appeared in hit movies such as “Coccoon,” “The Firm” and “The China Syndrome” — has long been the go-to spokesman for diabetes medication and services. His ads for Liberty Medical Supply, a home-delivery company, are well-known to a generation of television viewers, to the point where his pitches have been subject to good-natured cartoon parodies.

But it's no longer a one-ma

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