Driving Green Growth

Three studies out recently are confirming what many supermarket executives already know: More consumers are looking for products making environmentally friendly claims, and will buy them provided they're not too expensive. Research by Mintel shows that in 2007, there was a 200% increase in the global number of new product introductions over the year before. Both the products themselves and the packaging

Three studies out recently are confirming what many supermarket executives already know: More consumers are looking for products making environmentally friendly claims, and will buy them provided they're not too expensive.

Research by Mintel shows that in 2007, there was a 200% increase in the global number of new “green” product introductions over the year before. Both the products themselves and the packaging were included in the results. The demand is forcing changes up and down th

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