Executives Cite Gluten-Free as Growing Product Segment

Gluten-free products are a growing segment of supermarket sales, speakers said yesterday at the 13th annual Food Industry Leadership Conference sponsored by Portland State University.

TIGARD, Ore. — Gluten-free products are a growing segment of supermarket sales, speakers said here yesterday at the 13th annual Food Industry Leadership Conference sponsored by Portland State University. Paul Enderle, vice president and merchandiser for produce and Nutrition Centers at Fred Meyer Stores, Portland, said gluten-free products are growing three times faster than other items in the stores' nutrition centers. "We've seen the section grow from 4 feet to 8 feet and, in some case, up

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