The Fit List

The past year has seen big changes in the whole health category. The economy is less of a threat to sales, but still an important factor that consumers consider in purchasing

The past year has seen big changes in the whole health category. The economy is less of a threat to sales, but still an important factor that consumers consider in purchasing. Supermarkets have largely integrated their wellness offerings into their conventional aisles. Sustainability is no longer a cause but a mandatory part of doing business, in no small part because it’s smart and profitable to do so.

Throughout the recession, retailers were forced to think ahead, to review their bu

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