Food Pyramid Chain to Promote Government Guidelines

RPCS, which created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma, plans to use the government’s dietary guidelines for healthy eating as part of its promotional strategy.

SPRINGFIELD, Mo. — RPCS here, which created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma, plans to use the government’s dietary guidelines for healthy eating as part of its promotional strategy. According to Nicole Taylor, marketing director for the 44-store company, “Everyone is familiar with the government’s food pyramid, so it made sense to bring the concept to the retail level by offering customers everything they need in a big food store while giving the

Register to view the full article

TAGS: News