Front-of-Pack Labeling Helps ‘Conflicted’ Shoppers

LAS VEGAS — Front-of-package labeling is designed to help shoppers who need help navigating healthy choices, Karlis Nollendorfs, senior manager of consumer insights on health and wellness for General Mills, told a workshop audience here last week during the annual National Grocers Association Convention. Citing three types of consumers, Nollendorfs said health confident shoppers have no problem finding

LAS VEGAS — Front-of-package labeling is designed to help shoppers “who need help navigating healthy choices,” Karlis Nollendorfs, senior manager of consumer insights on health and wellness for General Mills, told a workshop audience here last week during the annual National Grocers Association Convention.

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