Front-of-Pack Labeling Helps ‘Conflicted’ Shoppers

LAS VEGAS — Front-of-package labeling is designed to help shoppers who need help navigating healthy choices, Karlis Nollendorfs, senior manager of consumer insights on health and wellness for General Mills, told a workshop audience here last week during the annual National Grocers Association Convention. Citing three types of consumers, Nollendorfs said health confident shoppers have no problem finding

LAS VEGAS — Front-of-package labeling is designed to help shoppers “who need help navigating healthy choices,” Karlis Nollendorfs, senior manager of consumer insights on health and wellness for General Mills, told a workshop audience here last week during the annual National Grocers Association Convention.

Citing three types of consumers, Nollendorfs said “health confident” shoppers have no problem finding healthy products, and “taste first” shoppers have no interest in health.

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