Functional Foods Still Spark Curiosity

Americans remain highly interested in learning more about functional foods. More than 80% of consumers polled as part of the 2007 International Food Information Council's Consumer Attitudes Toward Functional Foods/Foods for Health Survey report being either very interested (41%) or somewhat interested (42%) in learning more about foods that provide benefits beyond basic nutrition. Retailers

Washington — Americans remain highly interested in learning more about functional foods.

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