Fred Meyer is Demonstrating that gluten-free is not synonymous with depravation. The Kroger-owned banner has increased the selection of wheat-free foods at stores throughout the Northwest. Products are positioned within Fred Meyer's Natural Choices natural food section on the grocery side of the store. There, colorful merchandising strips on each shelf highlight the number and variety of products. Traditional grocery shelf talkers promote sale items.
“It's just like a regular section,