Healthier Kids' Ads Reaching Little Eyes

Greater product innovation, a shift in targeted markets and minimal sales impact will result from collective pledges announced earlier this month by supporters of the Children's Food and Beverage Advertising Initiative, industry sources said. The 11 voluntary members of the initiative, first announced by the Council of Better Business Bureaus last November, committed to devoting 50% of advertising

Greater product innovation, a shift in targeted markets and minimal sales impact will result from collective pledges announced earlier this month by supporters of the Children's Food and Beverage Advertising Initiative, industry sources said.

The 11 voluntary members of the initiative, first announced by the Council of Better Business Bureaus last November, committed to devoting 50% of advertising directed at kids under 12 to products representing healthy dietary choices and/or health

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