INITIATIVE 1:Develop a Comprehensive Wellness Strategy

Supermarkets have the potential to become comprehensive wellness centers, and in the process recapture sales lost to other classes of trade. Consumer awareness of the concept of wellness is growing, even though some people are confused about what it can mean at retail. However, food manufacturers' support of the concept and a continuing focus on health in nonfood categories give grocery store operators

Supermarkets have the potential to become comprehensive wellness centers, and in the process recapture sales lost to other classes of trade.

Consumer awareness of the concept of wellness is growing, even though some people are confused about what it can mean at retail. However, food manufacturers' support of the concept and a continuing focus on health in nonfood categories give grocery store operators a chance to integrate the marketing of wellness to a degree that other channels can

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TAGS: Supervalu