Insurers Eye New Hannaford Service

Hannaford Bros. Supermarkets plans to link its new myHannaford online shopping tool to health insurance companies' customer reward initiatives, SN has learned. Under a pilot slated to kick off in the second quarter, several yet-to-be-named insurers would reward customers who buy healthy foods at Hannaford by giving them free gift cards for products that earn Guiding Stars, according

SCARBOROUGH, Maine — Hannaford Bros. Supermarkets plans to link its new myHannaford online shopping tool to health insurance companies' customer reward initiatives, SN has learned.

Under a pilot slated to kick off in the second quarter, several yet-to-be-named insurers would reward customers who buy healthy foods at Hannaford by giving them free gift cards for products that earn Guiding Stars, according to Julie Greene, Hannaford's healthy living director.

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