Insurers Eye New Hannaford Service

Hannaford Bros. Supermarkets plans to link its new myHannaford online shopping tool to health insurance companies' customer reward initiatives, SN has learned. Under a pilot slated to kick off in the second quarter, several yet-to-be-named insurers would reward customers who buy healthy foods at Hannaford by giving them free gift cards for products that earn Guiding Stars, according

SCARBOROUGH, Maine — Hannaford Bros. Supermarkets plans to link its new myHannaford online shopping tool to health insurance companies' customer reward initiatives, SN has learned.

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