INTEGRATION LEADER: Tree of Life

Tree of Life has demonstrated itself to be among the most progressive thinkers in the area of integration. The company's proprietary Smart Assortment system identifies the demographics of each store's trade area before offering advice on what products to carry and how to merchandise them. Regarding integration of health and wellness items, six key questions form the basis of Tree of Life's analysis:

Tree of Life has demonstrated itself to be among the most progressive thinkers in the area of integration. The company's proprietary “Smart Assortment” system identifies the demographics of each store's trade area before offering advice on what products to carry and how to merchandise them. Regarding integration of health and wellness items, six key questions form the basis of Tree of Life's analysis:

  • Do you have the right consumer?

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TAGS: Marketing